Available
How the work actually runs
- Search-term and negative-keyword audit
- Conversion tracking verified end to end
Available
Google Ads Management
Most trade ad accounts are judged on clicks and cost per lead. We judge ours on booked jobs — which means we manage the pages, the response and the follow-up as well as the bidding.
Connected capability
Google Ads Management workflow
01 / 06Account and demand review
We audit the existing account before touching budgets: wasted spend, search-term quality, tracking gaps and what a booked job is actually worth to you.
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Google Ads Management workflow
Account and demand review
We audit the existing account before touching budgets: wasted spend, search-term quality, tracking gaps and what a booked job is actually worth to you.
How the work actually runs
- Search-term and negative-keyword audit
- Conversion tracking verified end to end
Campaign build
Campaigns structured around the jobs you want more of, not the ones the algorithm finds cheapest.
How the work actually runs
- Service and location campaign structure
- Budget weighted to high-value job types
Landing page match
Every campaign points at a page that answers the exact search, with one clear route to a quote request.
How the work actually runs
- Message match between ad and page
- Mobile quote journey tested on real devices
Conversion tracking
Forms, calls and WhatsApp all tracked as conversions, so bidding optimises toward enquiries rather than traffic.
How the work actually runs
- Call tracking and form events configured
- Offline conversion import where the CRM supports it
Lead quality review
We look at what happened to the leads, not just how many arrived. Poor-fit enquiries feed back into negatives and targeting.
How the work actually runs
- Lead outcomes reviewed against source and keyword
- Targeting tightened on real job data
Reporting and iteration
Monthly reporting connects spend to enquiries, quotes and booked work — the only chain that matters.
What changes after Tiqva
- Cost per booked job replaces cost per click
- Budget shifts follow evidence, not hunches
Ads managed against the outcome, not the click.
- Spend is mapped to job value and service area before budgets are scaled.
- Every campaign has a matching landing page and a tracked conversion route.
- Lead outcomes feed back into keywords, negatives and targeting each month.
- Reporting connects spend to enquiries, quotes and booked work.
What creates more commercial momentum.
- Bidding aimed at booked jobs, not raw lead count.
- Landing pages that match the search intent exactly.
- Every enquiry route tracked, including calls and WhatsApp.
- Wasted spend removed every month, not every quarter.
What becomes stronger over time.
- Negative keyword lists built from real lead outcomes.
- Budget weighting by service, season and area.
- Landing page variants tested against enquiry quality.
- Conversion data enriched from CRM outcomes.
Delivery scope
- Account audit and tracking setup
- Campaign structure and build
- Ad copy and extensions
- Quote landing pages
- Conversion tracking across form, call and WhatsApp
- Negative keyword and search-term management
- Monthly lead-quality review
- Spend-to-booked-work reporting
Who this helps most.
- Trade firms already spending on Google Ads without clear visibility of what it returns.
- Businesses whose leads arrive but stall between enquiry and quote.
- Owners who want ad spend judged against booked work, not lead volume.
What changes.
Ad spend, enquiries, quotes and booked jobs are visible as one connected chain — so budget decisions are made on evidence.
- Tracked end to end
- Managed monthly
- Judged on booked work
Lead & Quote Management
A connected system for capturing, qualifying, progressing, and reporting every quote opportunity.
AvailableWebsite Design & Management
Search-focused websites and quote pages designed as an active part of the revenue pipeline.
Private BetaTiqva CRM
A focused CRM for enquiries, active quotes, next actions, pipeline value, and commercial outcomes.
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