Tiqva
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Field Marketing & Roadshows

Turn face-to-face attention into measurable pipeline by connecting location strategy, people, scripts, digital lead capture, CRM ownership, and post-event follow-up.

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Connected capability

Field Marketing & Roadshows workflow

01 / 07

Campaign objective

Define the audience, proposition, commercial action, qualification standard, and evidence required to judge success.

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How the work actually runs

  • One measurable conversion goal agreed
  • Target customer and offer made specific

Field Marketing & Roadshows workflow

01 / 07

Campaign objective

Define the audience, proposition, commercial action, qualification standard, and evidence required to judge success.

How the work actually runs

  • One measurable conversion goal agreed
  • Target customer and offer made specific
02 / 07

Location plan

Select venues, dates, hours, and formats around audience presence, access, cost, and operational feasibility.

How the work actually runs

  • Coverage plan created
  • Site and logistics requirements confirmed
03 / 07

Field team

Prepare the team to open conversations, explain the proposition, qualify interest, capture consent, and handle escalation.

How the work actually runs

  • Scripts and standards rehearsed
  • Roles and reporting responsibilities assigned
04 / 07

Digital capture

Record contact details, consent, source, location, interest, qualification, and preferred next step at the point of conversation.

How the work actually runs

  • CRM record created immediately
  • Buyer acknowledgement sent
05 / 07

Qualification

Separate genuine fit from casual interest using a short, respectful set of campaign-specific questions.

How the work actually runs

  • Priority and route assigned
  • Appointment or follow-up commitment made
06 / 07

Follow-up

Move qualified opportunities into the right callback, booking, nurture, partner, or sales route while the conversation is still remembered.

How the work actually runs

  • Named owner receives complete context
  • Follow-up time and channel are visible
07 / 07

Review

Compare activity, conversations, qualified opportunities, appointments, outcomes, and cost by location and team.

What changes after Tiqva

  • Field activity becomes commercially measurable
  • Learning improves location, script, offer, and staffing
Workflow Tiqva installs

A practical operating system for the complete sales journey.

  • The campaign is designed around a specific buyer, proposition, and next commitment.
  • Locations, staffing, scripts, lead capture, consent, and CRM fields are prepared before launch.
  • Daily reporting shows activity, conversations, quality, appointments, issues, and next actions.
  • Post-event follow-up and outcome reporting connect field investment to pipeline value.
Growth levers

What creates more commercial momentum.

  • Locations selected around the intended audience.
  • Short, digital-first lead capture.
  • Complete context at CRM handoff.
  • Follow-up initiated while interest is fresh.
Optimisations

What becomes stronger over time.

  • Opening lines, scripts, and qualification questions.
  • QR, tablet, and assisted capture journeys.
  • Location, shift, and team quality comparisons.
  • Source-to-appointment and source-to-revenue reporting.
What gets delivered

Delivery scope

  • Campaign and location planning
  • Staffing and team onboarding
  • Pop-up, roadshow, and event operations
  • Scripts and qualification guides
  • Digital lead capture and consent fields
  • CRM routing and immediate acknowledgement
  • Daily reporting and post-campaign review
Best fit

Who this helps most.

  • Home-energy and trade-technology brands with a considered purchase journey.
  • Companies that need real buyer conversations as well as digital demand.
  • UK launches that must learn quickly while building qualified pipeline.
After Tiqva

What changes.

Every useful conversation has a source, context, owner, and next action in the sales pipeline.

  • Offline-to-CRM capture
  • Daily commercial visibility
  • Owned post-event follow-up
Available

Google Ads Management

Google Ads managed against booked jobs, with campaigns, quote pages, tracking, and lead-quality review connected.

Available

Lead & Quote Management

A connected system for capturing, qualifying, progressing, and reporting every quote opportunity.

Available

Website Design & Management

Search-focused websites and quote pages designed as an active part of the revenue pipeline.

Your next step

See what connected field marketing would change in your next campaign.

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